A redirect problem after launch feels urgent because users are already clicking.
The worst response is a long chat thread where everyone asks a different question. Which link? Which page? Who changed it? Did it ever work? Is it only one region? Is the target down?
Quick Answer
When a redirect breaks after launch, check in this order: entry status, current destination, recent changes, target page availability, traffic pattern, status codes, and trace logs. The goal is to identify whether the problem is in the entry, the destination, or the surrounding campaign setup.
First Questions to Ask
Start with facts:
- What exact entry did the user click?
- When did the problem happen?
- What did the user see?
- Did traffic drop for everyone or only one channel?
- Was the destination changed recently?
- Is the target page reachable directly?
These questions prevent guesswork.
A Practical Troubleshooting Order
1. Check Entry Status
Is the entry active, paused, retired, or misconfigured?
2. Check Destination
Does the target URL open directly? Did it move, expire, or require authentication?
3. Check Recent Changes
Look for destination edits, rule changes, permission changes, or campaign updates.
4. Check Traffic
Did requests stop completely, or are they failing only after forwarding?
5. Check Trace Logs
Trace logs help narrow whether the issue happened during rule publishing, request forwarding, or statistics processing.
Where PushUlink Fits
PushUlink gives teams entry status, destination context, access statistics, operation history, and trace information. That does not remove every incident, but it makes incidents easier to diagnose.
FAQ
Is every broken link a redirect problem?
No. The final destination may be down, the page may require login, or the user may be using an old link.
Who should investigate first?
Support can gather the user report. Operations can check entry status and destination. Engineering can inspect deeper trace or infrastructure issues if needed.
What should be documented after the incident?
Root cause, affected entry, affected channels, fix, owner, and whether cleanup or monitoring is needed.
Takeaway
Redirect incidents feel chaotic when entry context is scattered. A clear traceable entry record makes the first 10 minutes much calmer.
