Launch week is when small entry problems become loud. A link points to staging. A partner uses the old URL. Support cannot find the right page. The campaign goes live before tracking is checked.
This checklist is for teams asking: What domain entries should we verify before launch?
Quick Answer
Before launch, check every public entry that users, partners, customers, or internal teams will click. Confirm the destination, owner, status, tracking, permissions, and fallback plan.
Entries To Include
Do not check only the main website link. Launches often involve:
- campaign domains
- product announcement pages
- partner or agency links
- QR codes
- email links
- SaaS tenant or demo entries
- support documentation URLs
- internal review links
If a real person may click it, it belongs in the launch check.
The Pre-Launch Checklist
For each entry, confirm:
- public hostname
- final destination URL
- owner
- launch date
- status
- UTM or tracking parameters
- mobile behavior
- permission boundary
- fallback destination
- retirement plan
The retirement plan matters. Many launch links become abandoned because nobody decides what happens after the launch.
Common Problems
Teams often discover:
- the link still points to staging
- the target page redirects again
- tracking parameters are missing
- a partner received the wrong entry
- support has a different URL
- nobody can edit the destination quickly
These are avoidable if entries are reviewed as a group.
Where PushUlink Fits
PushUlink helps teams manage launch entries through Console and OpenAPI, with status, access statistics, logs, and traceable changes.
FAQ
Should marketing own this checklist?
Marketing can own the launch view, but engineering or platform teams should define the controls for routing, permissions, and logs.
How early should we check entries?
Check once when links are created, again before launch, and once more after traffic starts.
What should we do after launch?
Review traffic, fix wrong destinations, and schedule retirement for entries that should not stay live forever.
