Many teams try to clean up links and subdomains by opening the DNS provider and exporting records. That is a start, but it is not enough.
The better question is: What information do we need to manage each business entry?
Quick Answer
A domain entry inventory should include more than hostname and target. It should include purpose, owner, status, lifecycle, statistics, permissions, and cleanup plan.
Why DNS Export Is Not Enough
DNS records can show technical configuration, but they usually do not answer:
- Why does this entry exist?
- Who asked for it?
- Which campaign or customer uses it?
- Is it still active?
- Did anyone click it recently?
- Who can safely change it?
- When should it be retired?
Those are business questions, not only DNS questions.
Inventory Template
Start with these fields:
- hostname
- target URL
- entry type
- owner
- team
- status
- purpose
- creation date
- last changed date
- recent access
- permission level
- retirement plan
- notes
This gives the team a practical view of what exists.
Suggested Entry Types
Use simple categories:
- campaign
- channel
- partner
- tenant
- internal
- staging
- legacy redirect
Categories help the team make different lifecycle rules.
Where PushUlink Fits
PushUlink treats subdomain forwarding entries as managed business objects, so teams can create, update, measure, trace, and retire them in one workflow.
FAQ
Should we build this inventory in a spreadsheet?
A spreadsheet is a fine first step. It becomes fragile when entries change often or need permissions, statistics, trace, and lifecycle automation.
What should we inventory first?
Start with public-facing entries that affect campaigns, customers, partners, or revenue.
How often should we review it?
Review active entries before major launches and review old entries on a fixed monthly or quarterly schedule.
